I grew up windsurfing in Qatar and shaped my first board there at the age of 15. In the usual windsurfing tradition, I named my custom board brand after the prevailing wind: Shamal. Years later, when starting this windsurfing fashion label, I tried to find a brand name. Any name that came didn't fit. It was trying too hard and wouldn't click. Shamal is a name with a story, so Shamal Windsurfing it is.